The 2025 Global Geographical Indication & Regional Brand Agricultural Products Expo focuses on showcasing high-quality GI and regional brand agricultural products from around the world. It aims to create an international trade and exchange platform, foster global cooperation, and facilitate precise supply-demand matching across the industry chain. By providing a platform for producers, distributors, and buyers, the expo promotes sales channel expansion and enhances the market visibility and reputation of GI and regional brand agricultural products. It also drives international trade and market exchange, facilitating the import and export of high-quality agricultural products. 

As China’s economy enters a stage of high-quality development, geographical indication (GI) products, as a key driver of agricultural and regional economic growth, are facing new opportunities and challenges. GI products not only carry local characteristics and culture but also represent an important manifestation of agricultural branding. With rising income levels and changing consumer preferences, there is a growing demand for high-quality, safe, and unique agricultural products, creating a vast market space for GI and regional brand agricultural products.

The Chinese government places great emphasis on the development of GI and regional brand agricultural products, introducing a series of supportive policies to provide strong momentum for industrial growth. Developing GI and regional brand agricultural products helps enhance the added value of agricultural products, increase agricultural efficiency, and boost farmers’ incomes, serving as a crucial measure for rural revitalization. 

Objectives:

l  Effectively promotes the sales of GI and regional brand agricultural products.

l Increase the visibility and reputation of GI and regional brand agricultural products by centralizing showcase and promotional activities.

l Provide insights and practices for the high-quality development of GI and regional brand products by sharing advanced experiences and exploring development solutions.